Market Segmentation in Sports Essay Example | Topics and Well Written Essays - 2250 words

Market Segmentation in Sports - Essay ExampleBy combining the aspects of selling and marketing into a sports range, sports merchandising is the way expert sports teams and organizations market and distribute their products to the purchaser. The vast preponderance of the marketing attempt for sports team is accomplished throughout the compete of the teams stakes. Professional sports are able to create an implausible amount of experience throughout their games since their uniforms, team colors, and logos are on exhibit for the course of the game to both those in attendance, and the people inspection the game on television. Teams design dissimilar tactics and marketing maneuvers to augment attention and sales in their apparel. We pass on spotlight on the merchandising efforts of the scouter Football Club (WFC), the leader in expert sports organizations in merchandising in America. I will opine at the largely merchandising effort as well as how the league markets itself through a variety of dissimilar avenues (Stephens, Tim. 2002).Sports and the mass media enjoy a symbiotic relationship. On one hand, the mass media, more than anything else, were responsible for turning organized sports from a relatively minor element of culture into a mature social institution in America. On the other hand, sports has been the vehicle for bringing dramatic attention to sore mass media forms, which in turn have brought new sporting experiences to the public. No doubt, this marriage of sports and the mass media in USA has enabled each to flourish. Sports marketers are interested in the relationship between sports and the mass media and in how to use the media to target their messages at sports consumers. In a sense, sport marketing offers a form of narrowcasting, whereby a large group of consumers with common interests is brought together through sports events and programming. The more specific the analysis of the sports-media relationship, the more targeted is the message, and the more effective and powerful is the sports marketing strategy in USA (Buccaneers Online). 3. MethodologyMarketing Strategy What strategic issues stage the sports marketer The list is endless, and this section deals with three of the entries on the list. Licensing products has generated vast amounts of revenue for some teams as marketers take advantage of brand equity in teams and properties. In a sense, the majority marketing engages segmentation of one sort or another. This section examines one method of segmentation and in the process provides a corking deal of high-quality advice about segmentation plan.When looking at the merchandising effort of professional sports teams, you must look at the top dog in this, the Wanderer Football Club (WFC) in America. Football is king in the industry in America for a lot of reasons, none larger than the vast draw and viewing of the sport. In a survey by ESPN/Chilton sports, two-thirds of all Americans consider themselves to be footb all fans. Maybe even more shocking is